If you understand this one simple concept, you will attract customers even with very less views.
There was a time when my content felt flat, helpful, yes, but not magnetic.
They would say things like, “Great post!” or “Loved this!” but I could feel it, something was missing.
It wasn’t creating a shift.
Until a realization hit me.
Every story, every transformation, including the one your audience goes through, has two ends: a crisis state (in their present) and a crown state (in their future).
For example in case of Magnetic Nation,
The crisis state is where my audience is right now, confused, stuck, or doubting themselves.
They know they have something valuable inside them but don’t know how to express it.
They want to create content, but overthink every post.
They want clients, but second-guess themselves.
That’s their crisis.
And when you describe that crisis better than they can, something beautiful happens.
They stop scrolling.
They think, “Wait, that’s me.”
That’s where connection begins.
Then the crown state is where they want to be, that confident, consistent version of themselves who knows what to say, how to show up, and feels calm while doing it.
The one who’s no longer creating from pressure, but from peace.
Who doesn’t chase clients, attracts them.
When you speak about this crown state in a way they can feel, they begin to trust you.
Because now, you’re not just someone who understands their struggle, you’re someone who can lead them out of it.
And between that crisis and crown lies the real work, the journey you must design.
That’s where your content, your offers, and your efforts must go.
When I started creating from this place, everything aligned.
Even very few views resulted in clients and business.
My audience started taking action.
I didn’t need to teach anymore. Just unblock their next step towards the crown state.
And that changed everything, for them and for me.
Because when you help people move, even one step closer to their crown, they don’t just remember your content.
They remember how you made them feel.
Action Step
Take a notebook and write these two lines:
“My audience’s crisis is…”
“Their crown state is…”
Be honest. Be specific.
Then look at your next piece of content and ask yourself,
Does this help them move one step closer to their crown?
That’s it. That’s the strategy.