The Bizarreness Effect refers to our tendency to remember and pay attention to things that are unusual, unexpected or bizarre. This cognitive bias can be

The gambler’s fallacy is a cognitive bias that leads people to believe that future outcomes are influenced by past events, even if the two are

The Picture Superiority Effect is a phenomenon where information presented as images is more likely to be remembered than information presented as text. This principle

Linear thinking is a structured, analytical approach to problem-solving that involves breaking down complex problems into smaller, more manageable parts. In the world of marketing,

Exceptionalism is the belief that a particular group, individual, or thing is exceptional or superior in some way. In marketing, leveraging exceptionalism can help brands

Duration neglect is a psychological phenomenon that causes people to pay more attention to the intensity of their experience than its duration. In marketing, this