Have you ever bought something simply because it made you feel good? That’s the power of affective escalation. Affective escalation refers to the process of

The order effect is a cognitive bias that states that the order in which information is presented can significantly impact an individual’s perception and decision-making.

The Ostrich Effect refers to the tendency of people to avoid confronting unpleasant information or unpleasant emotions, by burying their head in the sand, like

Context Effect refers to the phenomenon where people’s behavior and decision-making are influenced by the context in which they are presented with information or stimuli.

The perseverance effect refers to the phenomenon where people tend to persist in their efforts even when faced with challenges and obstacles, especially when they

Cultural bias refers to the tendency for individuals to be influenced by the cultural norms and values to which they belong, including beliefs, attitudes, and