Cognitive Biases
7 Ways of maximizing impact with the Power of the Present : Temporal Myopia
Temporal myopia is the tendency to prioritize immediate concerns over long-term considerations. In other words, it's the way people focus on what's happening right now,…
Cognitive Biases
Hick’s Law: 11 Ways to simplify choices and boost engagement
Hick's Law states that the time it takes for a person to make a decision increases with the number and complexity of choices. So, the…
Cognitive Biases
The Power of Perception: 8 Ways how Density Illusion can boost your brand
Density illusion refers to the psychological phenomenon where people perceive an object or space to be larger or smaller than it actually is based on…
Cognitive Biases
The Power of Possession: 9 Ways to leverage the Endowment Effect in marketing
The endowment effect is a cognitive bias that occurs when individuals assign more value to an object or service simply because they own it or…
Cognitive Biases
Backfire Effect: 7 Ways to use the Power of Counter Argument in marketing
The backfire effect refers to the phenomenon where people's beliefs become more strongly held after they are challenged with counter-evidence. In other words, attempting to…
Cognitive Biases
11 Ways to get them hop on the Bandwagon
This is the idea that people are more likely to do something if they believe that many others are already doing it. In marketing, sales,…
Cognitive Biases
12 Ways to break the Curse of Knowledge
The curse of knowledge bias refers to the idea that people who are experts in a certain field or have a lot of knowledge about…
Cognitive Biases
7 Ways to tap into the power of Projection Bias to drive conversions and boost engagement
Projection bias refers to the tendency for people to assume that others think, feel, or behave similarly to themselves. This bias can play a significant…
Cognitive Biases
8 ways to master the Planning Fallacy
The planning fallacy bias refers to the tendency for people to underestimate the time, cost, and resources needed to complete a task. This bias leads…
Cognitive Biases