Cognitive Biases

9 ways to tap into the Power of Positive Thinking

The optimism bias refers to the tendency for people to overestimate their ability to control events, the likelihood of good things happening to them, and…
Prathamesh Krisang
Cognitive Biases

10 Ways to burst Stereotype Threat

Stereotype threat refers to the phenomenon where individuals perform worse or underachieve in a situation where they are at risk of confirming a negative stereotype…
Prathamesh Krisang
Cognitive Biases
Attention please. Text written on a piece of paper or note, cork board background.

9 Ways to get their attention : Attentional Bias

Attentional bias refers to the tendency for people to pay more attention to certain stimuli, often those that are related to their current goals or…
Prathamesh Krisang
Cognitive Biases

8 Ways to make your product stand out using Contrast Effect

Contrast effect refers to the phenomenon where the perception of an object or event is influenced by the context in which it is presented. It…
Prathamesh Krisang
Cognitive Biases
Hand turns a dice and changes the expression "negative" to "positive".

10 Ways of turning a negative into a positive : Negativity Bias

Negativity bias refers to the phenomenon where negative information or experiences have a stronger impact on our emotions and memories than positive ones. In other…
Prathamesh Krisang
Cognitive Biases

8 Ways to leverage Clustering Illusion for maximum impact

The clustering illusion is a cognitive bias that causes people to perceive patterns in random data, such as seeing a pattern in a series of…
Prathamesh Krisang
Cognitive Biases
Human hand stacking generic coins over a black background with hexagonal golden shapes. Concept of investment management and portfolio diversification. Composite image between a hand photography and a 3D background.

11 Ways of leveraging Sunk Cost Bias for marketing success

Sunk cost bias refers to the tendency for individuals to continue investing in a decision or project because they have already invested resources into it,…
Prathamesh Krisang
Cognitive Biases
Confused, young businessman looking at many twisted arrows on the blackboard background

Twisted Thinking: 8 Ways to use Cognitive Dissonance in marketing and advertising

Cognitive dissonance refers to the discomfort or tension that occurs when a person holds two or more conflicting beliefs, attitudes, or values. In the context…
Prathamesh Krisang
Cognitive Biases

7 Ways to harness the power of Status Quo Bias in marketing and advertising

Status quo bias refers to the tendency for people to prefer things to stay the same and resist change. This bias can be seen in…
Prathamesh Krisang
Cognitive Biases