Don’t show it to them, because they are likely not your ideal clients.
When you’re starting to create content, sharing it with friends and family can feel safe, but it often does more harm than good. Because you know them, you take their advice very seriously, even if they aren’t qualified content creators or your target audience. This can crush your confidence and consistency.
I learned this from my own experience in filmmaking. For years, my relatives didn’t take my work seriously. It was only after I won awards and was featured in major newspapers, gaining external validation from the outside world, that they started to respect what I was doing. Strangers are often kinder and more receptive to your message because they don’t have a pre-existing impression of you. Let the algorithm and the world find your audience; don’t seek validation from your inner circle.
Action Step: For your next five pieces of content, make a commitment not to share them with any friends or family. Post them publicly and pay attention only to the feedback you receive from strangers or within a supportive coaching group.
Your message is for the people who are suffering and waiting for your help. Don’t let the opinions of those who aren’t your audience stop you from reaching them.