I believe the most useful thing you can do with your life is create or build something valuable. Even if one person’s life gets transformed by what you have built, you have spent your time well on this earth.
But here is the beauty of creating things: every time I created something that added value to others, it added more value to me than I can ever create for the world.
What we create, creates us. So if not for others, create for yourself.
Welcome to my universe. I am Prathamesh Krisang, a kid who grew up in rural India and was rained with opportunities in urban India. And every opportunity came my way because I created something. A blog, a video, a linkedin post, a tweet, an email, a direct message.
I could not predict which opportunity came to me through which creation. But since creating itself was a reward, I kept doing it.
Instead of me telling you about all the things I do and stand for, I will let my projects do the talking. At the end of the day, you stand for your actions, not words.
What am I building right now?
Magnetic Creators Club
I love to work with creators. Especially content creators. I love the fact that a person can build an empire on the strength of their ideas. And the internet makes it easier to do it. This is by far one of my favorite projects. And also very special and close to my heart.
Learn More About The Club Here
Magicleaf
Most of my time goes in figuring out how to grow this brand. When I am not working with creators, I am building Magicleaf. For me they are different sides of the same coin.
Building consumer brands is difficult. But it is also easy if you are obsessed about consumer psychology and how consumers make decisions. I am obsessed with it. And so, it is a lot of fun building this healthy food brand called Magicleaf.
For context, we sell 100% natural, stevia based sugar free food products. SO far we have acquired more than 4 lakh happy customers.
You Can Buy From Magicleaf Here
What have I built in the past?
Persuasive Visual Patterns
The world is made of patterns. And we humans have a unique capability of identify those patterns.
Since 2015 I got deep into digital marketing and how people made decisions on the internet. When you think of internet, you think of websites and landing pages. They are building blocks of the internet. Infact, you are reading this article on a website.
Which means, all actions and decisions that people take happens on these screens designed by people like you an me.
This got me thinking, “Are there certain design patterns that can get people to buy stuff from your or present your message effectively?”
Turns out, there are. I identified 30 of them and wrote a book about it. Just going through these 30 will open up your mind and eyes to such patterns all around you.
Buy The Book On Amazon
Qathaa
That is a marketing agency I built after years of learning storytelling, design, filmmaking and writing. I wondered if these skills can extend beyond just my passion and help people with great products make money. That is how I helped a bunch of brands make money by using the internet.