Making your knowledge emotionally engaging means making your content aesthetic.
And aesthetics is NOT just beauty. Keep reading…
The goal of all true aesthetics is to make your audience feel something .
This is a critical piece of the puzzle that many experts overlook.
Aesthetics goes far beyond just having good fonts, bright backgrounds, or professional lighting.
In Natyashastra, even feelings like fear (Bhayanaka) or disgust (Bibhatsa) are considered aesthetics.
The goal is to articulate your message in a way that makes the viewer feel something specific.
If you are a health expert, can you make people feel disgusted (Bibhatsa) about junk food, or fearful (Bhayanaka) about the consequences of eating junk food?
Once you nail the story, which determines the feeling you want to evoke, the visual representation will follow naturally.
Action Step – For your next video, before you even consider the graphics or the edit, write down the Rasa (core feeling) you are trying to evoke. Then, ensure the story focuses on evoking that feeling.
This is how you turn your expertise into something memorable.
When you master how to evoke the feelings, you significantly enhance your magnetism.