Cognitive Biases
7 Ways to leverage uncertainty for effective marketing: Ambiguity Bias
Ambiguity bias refers to people's tendency to prefer information that is open to interpretation, rather than clear and unambiguous. This bias can be a powerful…
Cognitive Biases
Rhyme your way to better marketing: 11 Ways to leverage Rhyme As Reason Effect
The Rhyme as Reason effect is a psychological phenomenon that suggests people are more likely to believe statements that rhyme than those that do not.…
Cognitive Biases
7 Ways to break down the barriers with Cross-Race Effect
The Cross-Race Effect is a cognitive bias that makes it difficult for individuals to recognize faces of people from a different race or ethnicity. It…
Cognitive Biases
7 Ways to leverage Law of Instrument : Right tool is the key!
The Law of the Instrument is a principle that states that people tend to use familiar tools or strategies, even if they may not be…
Cognitive Biases
Parkinson’s Law : 8 Ways to use the Power of Time Pressure to boost your campaigns
Parkinson's Law states that work expands to fill the time allotted for its completion. In other words, the more time you have to complete a…
Cognitive Biases
8 Ways to leverage Fitt’s Law and make your brand’s digital presence more user-friendly
Fitt's Law is a design principle that helps us understand how people interact with digital interfaces. It tells us that the easier something is to…
Cognitive Biases
10 Ways to get weird with the Bizarreness Effect
The Bizarreness Effect refers to our tendency to remember and pay attention to things that are unusual, unexpected or bizarre. This cognitive bias can be…
Cognitive Biases
7 Ways to Use Gambler’s Fallacy to boost your marketing strategy
The gambler's fallacy is a cognitive bias that leads people to believe that future outcomes are influenced by past events, even if the two are…
Cognitive Biases
Picture Superiority Effect: 11 Ways to use images and boost your marketing efforts
The Picture Superiority Effect is a phenomenon where information presented as images is more likely to be remembered than information presented as text. This principle…
Cognitive Biases