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Young bearded man in bewilderment shrugging his shoulders and looking at camera with confusion, isolated over blue background

7 Ways to leverage uncertainty for effective marketing: Ambiguity Bias

Ambiguity bias refers to people's tendency to prefer information that is open to interpretation, rather than clear and unambiguous. This bias can be a powerful…
Prathamesh Krisang
Cognitive Biases

Rhyme your way to better marketing: 11 Ways to leverage Rhyme As Reason Effect

The Rhyme as Reason effect is a psychological phenomenon that suggests people are more likely to believe statements that rhyme than those that do not.…
Prathamesh Krisang
Cognitive Biases
A pile of multiracial hands are stacked in support or unity, against a background of grass. All for one and one for all!

7 Ways to break down the barriers with Cross-Race Effect

The Cross-Race Effect is a cognitive bias that makes it difficult for individuals to recognize faces of people from a different race or ethnicity. It…
Prathamesh Krisang
Cognitive Biases

7 Ways to leverage Law of Instrument : Right tool is the key!

The Law of the Instrument is a principle that states that people tend to use familiar tools or strategies, even if they may not be…
Prathamesh Krisang
Cognitive Biases

Parkinson’s Law : 8 Ways to use the Power of Time Pressure to boost your campaigns

Parkinson's Law states that work expands to fill the time allotted for its completion. In other words, the more time you have to complete a…
Prathamesh Krisang
Cognitive Biases

8 Ways to leverage Fitt’s Law and make your brand’s digital presence more user-friendly

Fitt's Law is a design principle that helps us understand how people interact with digital interfaces. It tells us that the easier something is to…
Prathamesh Krisang
Cognitive Biases

10 Ways to get weird with the Bizarreness Effect

The Bizarreness Effect refers to our tendency to remember and pay attention to things that are unusual, unexpected or bizarre. This cognitive bias can be…
Prathamesh Krisang
Cognitive Biases

7 Ways to Use Gambler’s Fallacy to boost your marketing strategy

The gambler's fallacy is a cognitive bias that leads people to believe that future outcomes are influenced by past events, even if the two are…
Prathamesh Krisang
Cognitive Biases
Closeup photo of four hands with mobile phones taking photo of beautiful sunset over sea bay

Picture Superiority Effect: 11 Ways to use images and boost your marketing efforts

The Picture Superiority Effect is a phenomenon where information presented as images is more likely to be remembered than information presented as text. This principle…
Prathamesh Krisang
Cognitive Biases