The simplest design pattern to differentiate your product
In this series of “Persuasive Design Pattern” I am going to uncover design patterns that influence human perception using insights from Behavioral Science.
In this article we are going to explore Contrast Effect and how to use it in your ads and landing pages.
Contrast Effect is when two options with the same basic characteristics are shown besides each other, the difference between them is either magnified or diminished.
Although Contrast Effect was discovered as part of color theory, marketers intuitively understood it’s power and have been using it since the beginning of marketing.
One of the most powerful design pattern that takes advantage of Contrast Effect is the Left/Right Layout.
The Left/Right Layout design pattern is used to show a contrast between 2 ideas. One on left and one on right.
Scroll???? to see some real world examples,
[Summarizing]
You can use Left/Right Layout to communicate,
1. Before & After
2. Them v/s Us
3. Expectation v/s Reality
4. Competitor Product v/s Your Product
5. Life Without Your Product v/s With Your Product
…and places where you need to magnify the contrast.
>> Explore Next Pattern : Design Pattern #2 : Ingredients/ Materials/ Components
