Design Pattern #22 : Blueprint

Prathamesh Krisang

If advertisers had an X Ray

How do you show the 100s of decisions you have taken to build your product?

All thoughtful designs were created as a result of a lot invisible decisions. Especially products that involve technology, utility & aesthetics all packed in one.

How do you show these decisions?

Showing the BLUEPRINT of the product:

Blueprints are often used by brands to show potential customers what has gone into building a sophisticated product, at a glance.

It is a way of showing transparency & building trust.

But how?

Some time you can use it literally like the gun & cocktail example below, other times you can use it creatively like the audio system and 3 wheeler tempo examples shown below,

Here are 6 real world examples of using BLUEPRINT in ads,