Cognitive Biases

7 Ways of maximizing impact with the Power of the Present : Temporal Myopia

Temporal myopia is the tendency to prioritize immediate concerns over long-term considerations. In other words, it's the way people focus on what's happening right now,…
Prathamesh Krisang
Cognitive Biases

Hick’s Law: 11 Ways to simplify choices and boost engagement

Hick's Law states that the time it takes for a person to make a decision increases with the number and complexity of choices. So, the…
Prathamesh Krisang
Cognitive Biases

The Power of Perception: 8 Ways how Density Illusion can boost your brand

Density illusion refers to the psychological phenomenon where people perceive an object or space to be larger or smaller than it actually is based on…
Prathamesh Krisang
Cognitive Biases
Small white house and a decorative key on a dark background. Concept - real estate purchase, sale, gift, rent.

The Power of Possession: 9 Ways to leverage the Endowment Effect in marketing

The endowment effect is a cognitive bias that occurs when individuals assign more value to an object or service simply because they own it or…
Prathamesh Krisang
Cognitive Biases
Move forward, overcoming an obstacle. On contrary, opposite, One not like other, Contrarian, be against the trend and be non-conformist

Backfire Effect: 7 Ways to use the Power of Counter Argument in marketing

The backfire effect refers to the phenomenon where people's beliefs become more strongly held after they are challenged with counter-evidence. In other words, attempting to…
Prathamesh Krisang
Cognitive Biases

11 Ways to get them hop on the Bandwagon

This is the idea that people are more likely to do something if they believe that many others are already doing it. In marketing, sales,…
Prathamesh Krisang
Cognitive Biases
piece of paper with text Keep It Simple on the background of books, pens, on a white background

12 Ways to break the Curse of Knowledge

The curse of knowledge bias refers to the idea that people who are experts in a certain field or have a lot of knowledge about…
Prathamesh Krisang
Cognitive Biases

7 Ways to tap into the power of Projection Bias to drive conversions and boost engagement

Projection bias refers to the tendency for people to assume that others think, feel, or behave similarly to themselves. This bias can play a significant…
Prathamesh Krisang
Cognitive Biases
close up of calendar and clock on green background, planning for business meeting or travel planning concept

8 ways to master the Planning Fallacy

The planning fallacy bias refers to the tendency for people to underestimate the time, cost, and resources needed to complete a task. This bias leads…
Prathamesh Krisang
Cognitive Biases