Design Pattern #17 : Visual Fusion

Welcome to my Persuasive Design Patterns Series where I identify & share the common visual patterns that marketers use to design high converting ads & landing pages.

The art of combining visuals and subtle messaging

If there was one idea every ad agency had up their sleeve for all their clients, it would be this: Visual Fusion

Visual Fusion is about combining 2 different but connecting themes to deliver a message to your audience.

What kind of themes can you connect?

Elements you can use for Visual Fusion:

  1. Product
  2. Objects
  3. Symbols
  4. Event/Moment
  5. People
  6. Environment/Places

Check 9 real life examples below👇

Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion

[Summarizing]

Use Visual Fusion, when you want to,

  1. Combine or connect two different ideas/themes.
  2. Familiarize your customer about the product through already acquainted ideas.
  3. Create a new meaning by combining two contrasting but complementing ideas.

>> Explore Next Pattern : Design Pattern #18 : Social Proof

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