Design Pattern #17 : Visual Fusion

Prathamesh Krisang

The art of combining visuals and subtle messaging

If there was one idea every ad agency had up their sleeve for all their clients, it would be this: Visual Fusion

Visual Fusion is about combining 2 different but connecting themes to deliver a message to your audience.

What kind of themes can you connect?

Elements you can use for Visual Fusion:

  1. Product
  2. Objects
  3. Symbols
  4. Event/Moment
  5. People
  6. Environment/Places

Check 9 real life examples below????

Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion
Design Pattern #17 : Visual Fusion

[Summarizing]

Use Visual Fusion, when you want to,

  1. Combine or connect two different ideas/themes.
  2. Familiarize your customer about the product through already acquainted ideas.
  3. Create a new meaning by combining two contrasting but complementing ideas.

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