Design Pattern #23 : Speech Bubble

Welcome to my Persuasive Design Patterns Series where I identify & share the common visual patterns that marketers use to design high converting ads & landing pages.

Visualizing speech in ads

Comic books, memes, testimonials & chats, all have a common design pattern. They all use Speech Bubble to communicate a character’s message.

This is one of the oldest design patterns in the arsenal of a good communication designer.

So why use it in your ads?

Speech Bubble adds personality to an otherwise mundane ad.

It makes a product or service seem more friendly and approachable.

When you want to make your ad conversational, use Speech Bubble.

Check out 4 real world examples of ads that use speech bubbles,

Design Pattern #23 : Speech Bubble
Design Pattern #23 : Speech Bubble
Design Pattern #23 : Speech Bubble
Design Pattern #23 : Speech Bubble

PS- The copy or text you write in Speech Bubble is most effective when you write it from First Person Point Of View.

Which means using,

“I”, “Me”, “We”, “Us” when addressing yourself.

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