Persuasive Visual Pattern #33: Matrix

Prathamesh Krisang

The simplest matrix is 2 rows x 2 columns. You have seen it, it’s time you create it.

There are numerous frameworks, models, and methods that use a matrix to visualize concepts. Here are a few examples:

SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a popular strategic planning tool that uses a matrix format. Strengths and weaknesses are internal factors, while opportunities and threats are external factors. The matrix allows organizations to identify and analyze their current situation and make informed decisions.

King of All Sweeteners Matrix

This matrix helps us understand the different sweetener options based on their properties of being natural and it’s calorie content. Stevia stands out as the best choice because it combines the benefits of being a natural product and having no calories, making it a healthier alternative to other sweeteners.

Boston Consulting Group (BCG) Matrix

The BCG Matrix provides a visual representation of a company’s portfolio, helping to identify areas for investment, divestment, or strategic focus. It assists in resource allocation, decision-making, and strategic planning by considering the market dynamics and relative competitiveness of different products or business units within the portfolio.

Eisenhower Matrix

Also known as the Urgent-Important Matrix, this model is attributed to former U.S. President Dwight D. Eisenhower. It helps prioritize tasks based on their urgency and importance. The matrix consists of four quadrants: important and urgent, important but not urgent, urgent but not important, and not urgent or important. It helps individuals and organizations manage their time and tasks effectively.

GE McKinsey Matrix

The GE-McKinsey Matrix is a portfolio analysis tool that assesses a company’s business units or products based on their market attractiveness and competitive strength. It uses a 9-box matrix to classify units into categories such as high potential, medium potential, and low potential, providing insights into resource allocation and strategic decision-making.

Risk Matrix

Risk matrices are used to assess and prioritize risks in various fields, including project management, finance, and safety. They categorize risks based on their likelihood and potential impact, often using a color-coded matrix, to determine the appropriate risk response strategies.


Matrix diagrams provide a structured and visual way to understand and communicate complex relationships and data. By organizing information in a matrix format, it becomes easier to identify areas of focus, prioritize actions, and make informed decisions based on the relationships depicted in the diagram.

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