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7 Ways of maximizing impact with the Power of the Present : Temporal Myopia
Temporal myopia is the tendency to prioritize immediate concerns over long-term considerations. In other words, it's the way people focus on what's happening right now,…
Cognitive Biases
Hick’s Law: 11 Ways to simplify choices and boost engagement
Hick's Law states that the time it takes for a person to make a decision increases with the number and complexity of choices. So, the…
Cognitive Biases
“If I build it, they will come” VS “If they come, I will build it”
I have met 2 types of founders in my life: Product-First Founders & Distribution-First Founders. The product-first founder believes, "If I build it, they will…
Notes To Self
Systems create value, Stories create valuation
Fresh Perspective: Over 12 years of building products & services, I have learnt that as a founder, you have only 2 goals: 1. Build Systems2.…
Notes To Self
Shifting from slides to written memos
In 2004, Jeff Bezos sent an important email to all the Amazon employees. He instructed his team to shift from using "slides" to using "6…
Write to Leverage
It’s not the story, its the narrative
???? "How important are stories?", a dear friend, who is also a founder, asked me, "I am bit in the state of confusion. Most investors…
Write to Leverage
Think on Paper
"If you can't clearly express your ideas in words, how is that different from having no ideas at all?" - David Perell Being articulate is…
Write to Leverage
The Power of Perception: 8 Ways how Density Illusion can boost your brand
Density illusion refers to the psychological phenomenon where people perceive an object or space to be larger or smaller than it actually is based on…
Cognitive Biases
Write for yourself
Every founder should write. Whether for yourself or to publish externally. The level of leverage you can create with the habit of writing is massive…
Write to Leverage