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Linear Thinking : 6 Ways to master the art of systematic thinking
Linear thinking is a structured, analytical approach to problem-solving that involves breaking down complex problems into smaller, more manageable parts. In the world of marketing,…
Cognitive Biases
The power of Exceptionalism: 10 Ways to stand out and sell more
Exceptionalism is the belief that a particular group, individual, or thing is exceptional or superior in some way. In marketing, leveraging exceptionalism can help brands…
Cognitive Biases
7 Ways of leveraging short-term experiences for long-term impact : Duration Neglect
Duration neglect is a psychological phenomenon that causes people to pay more attention to the intensity of their experience than its duration. In marketing, this…
Cognitive Biases
Affective Escalation: 8 Ways how to use emotions to captivate your audience and drive conversions
Have you ever bought something simply because it made you feel good? That's the power of affective escalation. Affective escalation refers to the process of…
Cognitive Biases
7 Ways to create more effective campaigns using Order Effect
The order effect is a cognitive bias that states that the order in which information is presented can significantly impact an individual's perception and decision-making.…
Cognitive Biases
Don’t bury your head in the sand : 8 Ways to use “Ostrich Effect”
The Ostrich Effect refers to the tendency of people to avoid confronting unpleasant information or unpleasant emotions, by burying their head in the sand, like…
Cognitive Biases
10 Ways to use the Power of Context
Context Effect refers to the phenomenon where people's behavior and decision-making are influenced by the context in which they are presented with information or stimuli.…
Cognitive Biases
8 Ways to maximize the Power of Perseverance in marketing
The perseverance effect refers to the phenomenon where people tend to persist in their efforts even when faced with challenges and obstacles, especially when they…
Cognitive Biases
7 Ways to unleash the Power of Cultural Bias: A guide for marketers and advertisers
Cultural bias refers to the tendency for individuals to be influenced by the cultural norms and values to which they belong, including beliefs, attitudes, and…
Cognitive Biases