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Writing online is thinking in public
Writing online is "thinking in public". As a founder, nothing gives you more perspective than how others interpret your thoughts. It is one thing to…
Write to Leverage
How to write for yourself while adding value to others?
The internet is filled with advice for how to write for others. But rarely does anyone talk about writing for yourself. And how to turn…
Write to Leverage
The Power of Possession: 9 Ways to leverage the Endowment Effect in marketing
The endowment effect is a cognitive bias that occurs when individuals assign more value to an object or service simply because they own it or…
Cognitive Biases
Backfire Effect: 7 Ways to use the Power of Counter Argument in marketing
The backfire effect refers to the phenomenon where people's beliefs become more strongly held after they are challenged with counter-evidence. In other words, attempting to…
Cognitive Biases
11 Ways to get them hop on the Bandwagon
This is the idea that people are more likely to do something if they believe that many others are already doing it. In marketing, sales,…
Cognitive Biases
12 Ways to break the Curse of Knowledge
The curse of knowledge bias refers to the idea that people who are experts in a certain field or have a lot of knowledge about…
Cognitive Biases
7 Ways to tap into the power of Projection Bias to drive conversions and boost engagement
Projection bias refers to the tendency for people to assume that others think, feel, or behave similarly to themselves. This bias can play a significant…
Cognitive Biases
8 ways to master the Planning Fallacy
The planning fallacy bias refers to the tendency for people to underestimate the time, cost, and resources needed to complete a task. This bias leads…
Cognitive Biases
9 ways to tap into the Power of Positive Thinking
The optimism bias refers to the tendency for people to overestimate their ability to control events, the likelihood of good things happening to them, and…
Cognitive Biases