When customers outsource trust

A recent survey at IBM found that including certification badges in online ads increased click-through rates. This is likely because certification badges provide a sense of trust and credibility.

But why do they work?

Because it is verified by third party:

Certification badges let potential customers know that the product or service has been vetted & validated by an expert organization.

Here are 5 real world examples of Persuasive Design Pattern #10 : Certification Badges

[Summarizing]

Use Certification Badge Design Pattern, if your customers want assurance about :

– Purity of the product with no adulteration

– Quality standards of your manufacturing process

– Safety of your product if it needs to be consumed, inhaled or applied on skin

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