Design Pattern #5 : Exploded View

Welcome to my Persuasive Design Patterns Series where I identify & share the common visual patterns that marketers use to design high converting ads & landing pages.

When “what’s on the inside”​ matters

What do you do when ‘what is inside your product is what makes it special?

And how do you show it smartly yet simply?

You will see it hidden in plain sight on the landing pages & ads of most hardware based tech products.

I call this pattern ‘The Exploded View’ which is Design Pattern #5 in this series.

Exploded View is simply separating out all the key components of your product that are out together to deliver value to your customers.

It is like spilling the guts of your product from inside-out for the world to see it’s glory.

Check out some real life examples 👇

Design Pattern #5 : Exploded View
Design Pattern #5 : Exploded View
Design Pattern #5 : Exploded View
Design Pattern #5 : Exploded View


Use this design pattern when the “Key Decision Making Question” your customer asking here is, “What is inside this product?”

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