Design Pattern #15 : 2 Slide Story

Welcome to my Persuasive Design Patterns Series where I identify & share the common visual patterns that marketers use to design high converting ads & landing pages.

The simplest technique of storytelling

Tired of long-winded stories on landing pages that take forever to come to the point?

What if you could come to the point immediately and yet make your message more effective?

Start with breaking down your story into 2 parts,

Keep the first part as “context” and second part as “conclusion”

Some examples,

1. Before & After

2. Question & Answer

3. A Hook & A Delivery

4. If This, Then That

6. Problem & Outcome

But how do you present it?

With a simple “2 Slide Story” format,

2 Slide Story is a story communicated in 2 simple slides in a single frame. Your “context” comes in the first slide and your “conclusion” comes in the second slide.

Check 4 real world examples below👇

Design Pattern #15 : 2 Slide Story
Design Pattern #15 : 2 Slide Story
Design Pattern #15 : 2 Slide Story
Design Pattern #15 : 2 Slide Story


Use 2 Slide Story when your solution or idea is not as powerful without the context in which it exists.

Or the context enhances the need for your product or solution.

Slide 1 : Set Context

Slide 2 : Give Conclusion

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