Design Pattern #6 : Graphs & Charts

Welcome to my Persuasive Design Patterns Series where I identify & share the common visual patterns that marketers use to design high converting ads & landing pages.

How to convert dry facts into stories in your ads?

People have a thing for dashboards. 

If you hangout in any of the entrepreneurship groups, you will see that posts with graphs and charts get the highest engagement. 

A nicely made, compelling chart or graph is easy to understand and keeps you engaged.

But why do graphs & charts grab attention? 

Because they convert dry facts into stories that have a meaning. They make something intangible, more tangible. 

Today, more and more, marketers are using data visualizations to capture our attention and communicate information quickly and effectively. 

When done well, graphs and charts can be powerful tools to help us understand complex issues.

Design Pattern #6 : Graphs & Charts

Here are 4 real world examples,

Example 1: Lateral Angle (Story Based) :Take ideas that are related to each other on 2 dimensions (X & Y Axis) & visualize them.

Design Pattern #6 : Graphs & Charts

Example 2: Literal Angle (Data Based) :Take the data your product generates & visualize it to communicate it’s benefit.

Design Pattern #6 : Graphs & Charts

Example 3: Lateral Angle

Design Pattern #6 : Graphs & Charts

Example 4: Lateral Angle

Design Pattern #6 : Graphs & Charts


When you want to present a very large data, a comparison or correlation, a story or journey of your customers (like changes over time while using your product) in a crisp and measurable way, use Graphs & Charts Design Pattern.

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