Focusing on “THE ONE THING” in your message
Focusing effect is the tendency for the brain to rely too much on the first piece of information it receives in relation to the decision made later on.
That is why YouTubers are obsessed with coming up with clickbait Thumbnails and Titles.
Or email marketers are obsessed with figuring out a click worthy Subject Line.
We rely on the first piece of information while making a decision.
This single effect is responsible for coming up with the whole art and science of designing hooks in content pieces. Whether it is text based, image based or video based.
And there is one ‘design pattern’ that takes Focusing Effect literally.
That is Design Pattern #4: Zoom In Details
The fundamental sub-conscious question that this pattern answers is,
What is the single most important feature of the product OR the problem it is solving?
And this is where you cut through the clutter and get your audience to pay attention to that single, most important thing in your design.
Here are few real world examples,
Zoom In Details helps you get your audience to pay attention to the feature of your product that is the key to delivering the value.
Sometimes it is an invisible feature. Like getting rid of the dirt in fabric or germs in your hands and mouth.
Sometimes it is too small to notice, like texture of your lamp or the stretch marks on your leg.
Use this pattern when you want your customers to,
1. focus on a single most important feature of your product.
2. focus on a single problem it is solving.
3. notice the smaller details of your product that might go unnoticed.
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