Design Pattern #7 : Timeline

Welcome to my Persuasive Design Patterns Series where I identify & share the common visual patterns that marketers use to design high converting ads & landing pages.

The beauty of visualizing time

Advertisers have long used time-based elements in their campaigns to create a sense of urgency. 

More recently, however, marketers are using timelines more creatively to tell stories & engage audiences. 

We’ve all seen those timelines in ads before. You know, the ones that show how long you’ve been a loyal customer, or how long you’ve been using a product. 

They’re designed to make you feel good about your purchase, and to show you that you’re a valuable customer.

One of the easiest way we make sense of the world around us is by understanding how time passes. 

Very few marketers are able to understand this and take advantage of it. 

This one does an awesome job.

Scroll down for some real world examples,

Design Pattern #7 : Timeline
Design Pattern #7 : Timeline
Design Pattern #7 : Timeline
Design Pattern #7 : Timeline
Design Pattern #7 : Timeline

Use Timeline Design Pattern, when you want to show the evolution of…

1. … your product or brand over time

2. … your customer’s needs over time

3. … your customer’s problems over time

4. … the relationship between your product & customer over time

>> Explore Next Pattern : Design Pattern #8 : What’s In The Box

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