Every founder should write. Whether for yourself or to publish externally.
The level of leverage you can create with the habit of writing is massive and it cannot be measured in numbers.
For a village boy, writing has got me pretty far in my career than I could have imagined.
From starting my career as a designer to helping build a brand that has crossed $1 million in revenue as a co-founder. Not including the brands I helped scale to similar numbers as a marketer.
In a world where knowledge is available to those who take action, writing is “taking mental action”.
The bridge between what is happening in the real world and in your mind is made of words. And the more bridges you build, the better your relationship with the world.
If you’re still not convinced. Start writing for yourself & not to publish it.
When you write for yourself (and don’t even publish it), this is what you get 👇
◈ Clarity of thought and avoid mental clutter
◈ Find the right words to communicate your ideas
◈ Avoid a therapist for most part, because building a business is a lonely journey
◈ Productize your knowledge & scale yourself. You can only do so much yourself
◈ It gets easy to remember things you want to
◈ It gets easy to forget things you don’t want to
◈ Deeply understand yourself because nobody else is going to
◈ Build your second brain over time and compound yourself
◈ Have a feeling of greater control over your life, because the world is unpredictable
◈ Get smarter, because now you can think clearly
And when you are ready to unlock the full benefits of writing, consider publishing, it will help you,
◈ Build authority
◈ Test ideas before you invest in them
◈ Attract like minded partners, investors, employees & customers
◈ Become an opportunity magnet
◈ Manufacture luck and serendipity
◈ Engage in high quality networking
◈ Build your reputation
◈ Your ideas might turn into a book and other authoritative media products
My conviction in writing as a founder increased when I read these 3 quotes in Naval Ravikant’s “How To Get Rich” series,
📜 “Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.”
📜 “If you can’t code, write books and blogs, record videos and podcasts.”
📜 “Apply specific knowledge, with leverage, and eventually you will get what you deserve.”
I cannot code. So I write. But even those who code, cannot avoid writing. Users interact in plain language, not in code.
If your mind goes blank when you start writing, start with writing for yourself. Don’t judge what you write.
Then, if you feel like, edit it to share with your network.
Then, when publishing becomes easy, write to persuade.
In that sequence.
So, I ask you: Can you open up a notepad & write something right now?