🦉Serving the algorithm v/s serving the audience

Welcome to my Notes To Self Series where I share my raw thoughts as they come to me in form of insights, epiphanies or ideas.

If you are trying to “hack the algorithm”, you’re playing a losing game.

Marketers & creators have been struggling between serving the algorithm v/s serving the audience.

But here is the thing you need to remember,

1. Human behavior is more predictable than these algorithms

2. Algorithms are designed to serve human behavior, not the other way round

When you focus on understanding the behavior, you start thinking like the person who “designs the algorithms”, instead of the one who “serves the algorithm”. Who do you think wins?

Understanding algorithms is just cherry on the cake. Not the cake itself.

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