How do marketers make their products talk?
Personification is when an inanimate object is given human characteristics.
And sometimes, advertisers use a little something called personification to try and get our attention.
How do they use it?
By humanizing products :
For example, an ad might show a car with a big grin on its face, giving it personality. Or a bottle of juice that looks like a cartoon character.
Humans are hard-wired to pay attention to human like features above anything else.
…ways to use it?
There are 3 ways to use Personification:
1. Create a Mascot (ZooZoo, Amul)
2. Show human features like face & hands on your product (M&Ms)
3. Give a human name to your product (Alexa, Siri)
Here are 10 real world examples used by advertisers👇
Use Personification, when you want your products to directly communicate with your customers.
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