Persuasive Design Patterns
Design Pattern #27 : Objection Handling
Why we don't buy? Good salespeople spend ridiculous amount of time in figuring how to handle objections. More than how to convince the customer. That…
Persuasive Design Patterns
Design Pattern #26 : Cover & Copy
Ogilvy's favorite technique to visualize a sales letter If you look at Ogilvy's ads, one of the greats in advertising. You will see he repeatedly…
Persuasive Design Patterns
Design Pattern #25 : Superimpose Sketch
How to combine reality with imagination in your story? Should you limit your product to what it looks like in your marketing? A good marketer…
Persuasive Design Patterns
Design Pattern #24 : Lettering with Products
How to make your product talk? In the world of advertising, there are countless ways to get a message across to consumers. But, what is…
Persuasive Design Patterns
Design Pattern #23 : Speech Bubble
Visualizing speech in ads Comic books, memes, testimonials & chats, all have a common design pattern. They all use Speech Bubble to communicate a character's…
Persuasive Design Patterns
Design Pattern #22 : Blueprint
If advertisers had an X Ray How do you show the 100s of decisions you have taken to build your product? All thoughtful designs were…
Persuasive Design Patterns
Design Pattern #21 : Labels
Everything has a label Everything and everyone has a label. Your name is a label given to you. Your product's name is the label given…
Persuasive Design Patterns
Design Pattern #20 : Exaggeration
How do you ethically exaggerate your product? We all love exaggeration. Whether its a child throwing tantrums in a supermarket because you refused to buy…
Persuasive Design Patterns
Design Pattern #19 : The Product Format
But how does your product feel in my hands? Customers don't want to be surprised by anything they may not like. They want to be…
Persuasive Design Patterns