The difference between storytelling and story-selling

Welcome to my Notes To Self Series where I share my raw thoughts as they come to me in form of insights, epiphanies or ideas.

📖 What’s the different between storytelling & story-selling?

  • Both want different actions from the audience…
    • Story-telling wants people to like, comment and share.
    • Story-selling wants people to sign up & purchase.
  • Both look at success differently
    • Story-telling loves to go viral even when there is no sale.
    • Story-selling loves to get a sale even when there are only 100 impressions.
  • Both measure success differently…
    • Story-telling measure awareness
    • Story-selling measures conversions.
  • Both are loved by different people…
    • Agencies love story-telling.
    • Businesses love story-selling.
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