???? What’s the different between storytelling & story-selling?
- Both want different actions from the audience…
- Story-telling wants people to like, comment and share.
- Story-selling wants people to sign up & purchase.
- Both look at success differently…
- Story-telling loves to go viral even when there is no sale.
- Story-selling loves to get a sale even when there are only 100 impressions.
- Both measure success differently…
- Story-telling measure awareness
- Story-selling measures conversions.
- Both are loved by different people…
- Agencies love story-telling.
- Businesses love story-selling.
