Persuasive Design Patterns
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Design Pattern #18 : Social Proof
Using the Bandwagon Effect in marketing Effective persuasion taps into basic human instincts. And one of the most powerful instincts is the need to belong.…
Persuasive Design Patterns
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Design Pattern #17 : Visual Fusion
The art of combining visuals and subtle messaging If there was one idea every ad agency had up their sleeve for all their clients, it…
Persuasive Design Patterns
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Design Pattern #16 : Payment Badges
A surprising obstacle stopping your customer from buying Most buyers will not even know why they are skeptical about buying from your website, but in…
Persuasive Design Patterns
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Design Pattern #15 : 2 Slide Story
The simplest technique of storytelling Tired of long-winded stories on landing pages that take forever to come to the point? What if you could come…
Persuasive Design Patterns
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Design Pattern #14 : Tangibilize
Are you selling an invisible product? Ever wondered how Bitcoin has no physical form, yet it has come to be visualized as a golden coin…
Persuasive Design Patterns
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Design Pattern #13 : Tentacles
How to direct their attention to where you want Have you ever pointed your finger in a direction when you wanted your friends to pay…
Persuasive Design Patterns
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Design Pattern #12 : Personification
How do marketers make their products talk? Personification is when an inanimate object is given human characteristics. And sometimes, advertisers use a little something called…
Persuasive Design Patterns
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Design Pattern #11 : Progress Bar
Creating a sense of progress for your customers Hot Take : People don't want outcomes, they want progress. We humans crave progress. Nothing is more…
Persuasive Design Patterns
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Design Pattern #10 : Certifications
When customers outsource trust A recent survey at IBM found that including certification badges in online ads increased click-through rates. This is likely because certification…
Persuasive Design Patterns